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Parents Don’t Want ‘Woke’ Books in Schools - Demographic Details

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National   Survey of 774 Conservative and Moderate American   Parents and Grandparents
Selected from a weighted sample of 4,423 American Adults
Conducted August 22 and 23, 2021 by Rasmussen Reports, LLC
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
MarriedYes69%77%61%60%81%68%76%42%66%68%76%68%64%81%73%62%100%0%70%66%76%63%88%66%59%78%76%66%55%64%22%
No31%23%39%40%19%32%24%58%34%32%24%32%36%19%27%38%0%100%30%34%24%37%12%34%41%22%24%34%45%36%78%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Political IdeologyVery Conservative22%24%19%18%24%27%25%13%18%13%39%13%12%100%0%0%25%13%19%26%33%21%23%26%19%24%30%14%7%11%11%
Somewhat conservative30%32%29%28%30%38%31%15%35%36%41%24%25%0%100%0%32%27%30%29%35%31%29%25%29%31%33%33%26%10%9%
Moderate48%44%52%54%46%35%44%71%47%51%21%63%63%0%0%100%43%60%51%45%32%48%48%49%52%45%37%54%67%79%81%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How many   children/grandchildren under 18 do you have?137%38%35%43%33%27%35%29%46%49%33%45%34%40%35%36%36%39%55%0%0%38%36%24%39%35%34%40%34%47%45%
230%31%28%29%33%23%32%38%17%22%30%28%31%17%32%34%31%26%45%0%0%29%29%36%29%30%26%36%32%33%22%
317%16%19%22%13%13%15%19%22%21%14%16%20%19%19%16%16%20%0%64%0%19%13%18%15%19%18%13%24%14%22%
45%4%7%2%7%10%5%8%6%1%6%5%5%6%4%6%5%6%0%19%0%4%8%6%5%5%7%3%4%0%0%
54%4%5%2%6%10%4%2%7%5%8%2%3%7%4%3%5%4%0%16%0%4%6%2%4%5%6%3%2%4%0%
6+7%7%7%3%9%17%9%4%3%2%9%5%7%10%8%4%8%5%0%0%100%6%7%15%8%6%9%5%4%2%11%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How often do you buy children books for your   children/grandchildren?Very often31%28%34%39%25%19%28%30%39%36%28%32%32%39%22%33%31%30%31%26%46%30%32%35%30%32%30%33%18%45%45%
Somewhat often43%43%44%43%47%31%44%34%49%42%42%48%42%37%52%41%43%45%45%46%23%45%40%39%42%44%44%47%49%20%30%
Not very often20%22%18%13%22%35%21%26%10%21%22%15%21%18%22%19%21%17%17%24%25%18%23%22%19%20%21%13%25%22%25%
Not at all6%8%4%4%6%15%7%10%3%2%8%5%6%6%5%7%5%9%7%4%7%7%5%3%8%4%5%7%9%13%0%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How often do you read children   books for your children/grandchildren?Nearly every night27%24%30%39%20%4%26%24%33%28%23%27%29%35%21%26%28%24%31%17%22%27%29%9%27%26%24%35%18%24%36%
A few times a week28%27%28%32%27%11%25%35%32%25%26%35%24%26%28%28%25%34%29%27%10%29%26%13%28%27%26%28%28%38%22%
A few times a month19%22%16%15%23%21%19%19%17%28%18%20%19%12%22%20%20%17%15%25%36%18%19%31%19%19%23%15%19%2%11%
A few times a year13%12%13%6%15%29%15%8%12%2%13%8%15%13%14%12%15%8%11%14%17%12%14%20%12%13%15%8%17%4%0%
Never14%15%14%8%15%35%16%14%6%17%19%9%13%15%14%14%13%18%14%16%14%14%12%28%15%14%12%13%18%31%31%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
By what age do you think   children should be exposed to Critical Race Theory, an academic movement that   teaches that a child’s skin color is related to their moral standing in the   world, based upon aspects of our nation’s history?<39%6%13%15%5%3%7%16%12%6%8%15%6%9%11%8%9%10%9%12%4%10%8%0%9%9%8%7%16%17%13%
<616%14%19%22%13%8%12%29%24%16%10%28%14%12%13%20%15%20%19%9%19%18%12%12%18%15%13%29%11%2%23%
<1012%10%13%14%9%9%12%19%10%1%8%19%10%9%11%13%10%16%12%13%4%14%7%4%15%9%8%15%18%13%22%
<129%11%7%10%9%5%9%7%10%14%6%7%13%9%7%11%9%8%7%14%8%8%13%4%10%8%6%10%15%25%0%
<165%5%5%5%4%6%5%3%7%1%5%5%3%6%6%3%6%2%6%3%2%5%3%3%5%4%4%3%6%12%0%
<185%5%4%6%3%4%4%4%9%4%6%4%4%5%5%5%4%6%5%3%9%4%7%1%5%5%4%7%2%6%11%
Not at all42%48%37%27%55%60%49%21%29%57%55%20%46%48%46%38%45%36%40%46%47%38%49%68%37%48%53%28%32%25%31%
Not sure2%2%2%0%3%6%3%0%0%2%1%2%3%1%2%2%2%1%2%1%7%2%2%8%1%2%3%1%0%0%0%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
By what age do you think   children should be exposed to Lesbian, Gay, Bisexual, and Transexual   lifestyles?<36%5%8%7%6%4%7%5%8%0%8%4%7%4%3%9%6%6%5%10%8%6%8%3%5%7%6%4%10%18%0%
<66%4%9%8%5%5%6%10%6%6%7%5%7%7%7%6%6%7%7%5%7%7%5%1%7%6%4%13%8%2%0%
<1012%10%15%17%8%10%11%9%23%12%10%19%10%8%16%12%13%11%13%10%14%12%13%9%12%13%11%16%17%9%0%
<1216%15%17%18%14%12%19%9%9%18%12%20%15%15%14%17%15%17%18%13%8%16%15%7%17%14%14%18%13%17%24%
<1616%20%11%13%18%19%15%14%13%29%15%17%16%12%18%16%15%17%18%12%11%14%18%26%15%16%15%14%16%29%12%
<1814%15%13%13%15%15%13%17%20%5%17%14%12%14%18%12%16%10%13%16%16%15%13%8%14%14%16%12%9%4%33%
Not at all28%29%26%25%30%30%28%34%20%31%30%20%31%39%22%26%27%29%25%33%28%27%26%42%27%28%31%22%26%21%31%
Not sure2%1%2%0%3%4%2%2%1%0%2%1%2%2%2%1%2%1%1%1%8%2%2%4%2%2%3%1%0%1%0%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
(a major children's book   publisher), a major publisher of children’s books publishes LGBTQ books aimed   at children as young as three years old.   Do you strongly agree, somewhat agree, somewhat disagree, or strongly   disagree with this?Strongly agree12%9%15%16%9%5%12%6%16%17%14%13%9%19%8%11%12%12%11%12%22%12%13%6%9%15%12%7%22%10%12%
Somewhat agree15%12%19%20%11%9%14%21%17%11%12%16%18%12%16%16%12%21%16%15%5%16%15%9%19%12%12%18%19%23%11%
Somewhat disagree18%17%19%20%16%13%15%24%22%20%8%29%18%5%17%24%17%18%19%13%20%19%16%5%21%14%12%27%24%14%33%
Strongly disagree47%55%39%34%56%67%52%35%40%46%63%32%44%57%56%38%50%40%46%50%48%45%50%68%41%53%57%40%25%39%20%
Not sure8%8%8%10%7%5%8%15%5%7%4%10%11%7%3%11%8%9%8%10%4%8%6%11%11%6%6%8%10%13%25%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Would you consider purchasing a LGBTQ book for   your child from (a major children's book publisher)?Yes27%21%32%39%18%10%24%30%39%22%19%37%27%25%20%32%25%31%30%19%29%30%22%4%28%25%18%31%41%55%45%
No64%72%55%53%72%79%67%57%57%59%73%51%65%63%74%58%67%57%63%66%66%60%70%87%60%68%72%57%54%41%45%
Not sure9%6%13%8%10%11%9%13%4%19%8%13%8%12%6%11%8%12%7%15%5%10%8%9%12%7%10%11%5%4%11%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
(a major children's book   publisher) hosts book fairs in many public elementary schools.  Do you think books on progressive topics   like Critical Race Theory and LGBTQ lifestyles should be banned from these   book fairs?Yes51%53%49%48%52%60%52%38%55%58%69%39%44%70%62%36%55%43%53%45%61%51%52%58%47%55%63%35%54%26%9%
No36%34%39%43%32%27%35%49%37%21%23%45%43%24%25%49%34%41%36%42%24%38%34%28%40%33%29%48%36%47%58%
Not sure12%13%12%9%16%13%12%13%8%21%9%16%13%6%13%15%11%16%12%13%15%11%15%15%13%12%8%17%10%28%34%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Should (a major children's   book publisher) book fairs being held on public schools’ ground be cancelled   because of books on progressive topics like Critical Race Theory and LGBTQ   lifestyle?Yes47%52%43%43%50%53%51%28%50%50%64%33%42%68%54%34%53%35%46%49%53%46%48%62%43%51%56%36%47%26%20%
No40%36%45%45%36%32%38%51%42%31%26%56%41%26%34%50%38%46%41%37%41%42%38%24%45%36%33%50%42%57%45%
Not sure13%12%13%11%13%15%11%22%8%19%10%11%16%6%12%15%9%20%13%14%6%12%14%14%12%13%10%14%11%18%36%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Are you afraid of your child   or grandchild being exposed to inappropriate material in public school this   year?Yes52%57%48%51%52%61%52%44%57%60%62%42%51%66%60%42%55%46%51%54%58%54%49%52%49%56%59%44%46%48%30%
No36%32%39%35%38%32%37%44%29%18%25%52%33%20%32%45%33%40%36%35%33%36%37%21%40%31%28%44%50%37%45%
My children or grandchildren attend non-public school6%6%6%5%7%5%5%3%7%9%7%1%8%10%2%6%6%4%5%7%5%4%8%21%4%8%7%5%2%7%0%
I don't have children or grandchildren attending school6%6%7%10%4%3%5%8%8%13%5%4%9%4%5%8%5%9%7%4%4%6%6%6%7%5%6%7%2%8%25%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you find it hard to locate appropriate   children’s books?Yes17%17%17%23%11%11%14%13%29%18%19%19%14%28%18%11%19%12%14%24%16%18%13%15%14%19%19%14%17%9%9%
No73%72%74%71%79%59%74%73%67%78%67%76%76%62%68%80%72%74%76%67%62%71%78%65%73%72%67%81%78%86%56%
Not sure10%12%9%6%9%31%12%14%4%4%14%6%10%11%13%8%9%13%10%9%22%10%9%20%12%8%13%5%5%5%36%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
In light of what you know, would you choose to   read (a major children's book publisher) children’s books before you allow   your child to read them?Yes67%66%67%69%65%64%64%60%75%87%68%64%68%70%75%60%67%66%67%66%64%66%68%80%61%73%74%59%69%46%42%
No21%21%21%22%23%13%24%16%20%3%23%22%19%21%17%24%23%17%21%21%23%20%25%10%25%17%16%27%20%34%33%
Not sure12%13%11%9%12%22%12%23%5%10%9%14%13%9%8%16%10%18%12%13%12%14%8%10%14%10%10%14%11%20%24%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you want children’s books to be more patriotic?Yes52%58%46%39%60%76%57%35%50%48%73%40%43%73%66%34%58%38%52%46%75%51%52%67%50%55%63%47%33%15%31%
No26%23%29%36%20%9%24%41%30%14%17%33%31%16%20%35%23%34%27%29%13%25%33%13%27%26%19%29%50%43%22%
Not sure21%18%24%25%19%15%19%25%20%37%11%27%27%11%14%31%19%28%21%25%12%24%15%20%24%19%18%24%17%42%47%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you want children’s books to reflect more   conservative values?Yes58%63%53%55%59%64%62%45%56%52%73%55%47%84%69%39%61%51%57%57%68%58%57%60%55%60%68%52%43%21%53%
No24%21%28%27%22%20%21%37%31%11%14%32%28%9%18%35%23%28%26%22%17%24%28%10%27%22%17%32%40%33%11%
Not sure18%16%20%18%18%16%17%18%12%37%13%13%25%7%13%25%16%22%17%20%15%18%15%30%17%18%15%17%17%46%36%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Are you afraid of the content   your children might encounter when reading contemporary books by (a major   children's book publisher), which are often found at public or school   libraries?Yes44%47%40%48%40%38%40%38%58%50%55%32%41%61%51%31%46%38%43%43%53%41%48%56%38%48%50%35%44%29%31%
No42%37%48%42%44%39%46%37%33%40%29%61%41%26%36%54%41%46%43%41%42%44%39%34%48%37%34%58%42%50%45%
Not sure14%17%11%10%16%23%14%25%9%10%16%6%18%12%14%15%13%16%14%16%6%15%13%10%13%15%16%8%14%21%24%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Would you want parents to have the power to vet   children’s (a major children's book publisher) books selected for school or   public libraries?Yes61%64%57%56%65%66%61%44%68%76%74%51%56%74%72%48%65%52%59%64%66%59%63%70%55%66%69%59%46%35%31%
No23%22%24%25%23%15%24%27%21%8%17%25%26%18%16%30%23%23%23%23%23%22%27%15%27%19%17%23%40%43%22%
Not sure16%14%19%19%12%19%15%29%11%16%9%23%18%8%12%23%12%25%18%13%11%19%10%15%18%15%14%18%14%22%47%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you think progressive ideologies in children’s   books are a threat to our children?Yes48%55%41%39%55%60%49%25%59%58%71%26%43%70%59%31%54%35%45%54%50%45%53%66%41%54%60%37%32%27%20%
No37%35%40%44%34%24%38%44%33%27%21%58%38%25%29%48%35%41%40%30%41%38%38%23%42%33%29%46%48%45%56%
Not sure15%11%19%17%11%15%13%31%8%15%8%16%19%5%12%21%11%24%15%15%9%17%9%11%17%13%11%17%19%28%24%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How important is religion to   your family?Very important55%58%52%40%65%83%58%48%49%61%66%47%51%76%60%43%61%43%50%64%71%51%60%92%47%63%100%0%0%0%0%
Somewhat important26%23%29%33%21%14%24%28%35%22%22%38%21%16%28%29%25%28%30%18%18%28%24%6%31%21%0%100%0%0%0%
Not very important11%9%13%17%7%3%10%16%10%12%7%10%15%3%9%15%9%16%11%12%6%13%6%1%12%10%0%0%100%0%0%
Not at all important6%7%4%7%6%0%6%6%5%6%4%5%8%3%2%9%5%7%7%4%2%5%8%1%7%5%0%0%0%100%0%
I'm anti-religion2%3%2%4%1%0%3%2%2%0%1%1%5%1%1%4%1%6%2%2%4%3%2%0%3%2%0%0%0%0%100%
Sample Demographics
Total
Adults
GenderMen51%
Women49%
Total
Adults
Age18-3947%
40-6440%
65+13%
Total
Adults
RaceWhite63%
Black14%
Hispanic16%
Other7%
Total
Adults
PartyRepublican34%
Democrat27%
Other38%
American Adults Weighting
Total
Adults
GenderMen49%
Women51%
Total
Adults
Age18-3939%
40-6443%
65+18%
Total
Adults
RaceWhite63%
Black13%
Hispanic14%
Other10%
Total
Adults
PartyRepublican28%
Democrat35%
Other37%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
National   Survey of 774 Conservative and Moderate American   Parents and Grandparents
Selected from a weighted sample of 4,423 American Adults
Conducted August 22 and 23, 2021 by Rasmussen Reports, LLC
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
MarriedYes69%77%61%60%81%68%76%42%66%68%76%68%64%81%73%62%100%0%70%66%76%63%88%66%59%78%76%66%55%64%22%
No31%23%39%40%19%32%24%58%34%32%24%32%36%19%27%38%0%100%30%34%24%37%12%34%41%22%24%34%45%36%78%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Political IdeologyVery Conservative22%24%19%18%24%27%25%13%18%13%39%13%12%100%0%0%25%13%19%26%33%21%23%26%19%24%30%14%7%11%11%
Somewhat conservative30%32%29%28%30%38%31%15%35%36%41%24%25%0%100%0%32%27%30%29%35%31%29%25%29%31%33%33%26%10%9%
Moderate48%44%52%54%46%35%44%71%47%51%21%63%63%0%0%100%43%60%51%45%32%48%48%49%52%45%37%54%67%79%81%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How many   children/grandchildren under 18 do you have?137%38%35%43%33%27%35%29%46%49%33%45%34%40%35%36%36%39%55%0%0%38%36%24%39%35%34%40%34%47%45%
230%31%28%29%33%23%32%38%17%22%30%28%31%17%32%34%31%26%45%0%0%29%29%36%29%30%26%36%32%33%22%
317%16%19%22%13%13%15%19%22%21%14%16%20%19%19%16%16%20%0%64%0%19%13%18%15%19%18%13%24%14%22%
45%4%7%2%7%10%5%8%6%1%6%5%5%6%4%6%5%6%0%19%0%4%8%6%5%5%7%3%4%0%0%
54%4%5%2%6%10%4%2%7%5%8%2%3%7%4%3%5%4%0%16%0%4%6%2%4%5%6%3%2%4%0%
6+7%7%7%3%9%17%9%4%3%2%9%5%7%10%8%4%8%5%0%0%100%6%7%15%8%6%9%5%4%2%11%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How often do you buy children books for your   children/grandchildren?Very often31%28%34%39%25%19%28%30%39%36%28%32%32%39%22%33%31%30%31%26%46%30%32%35%30%32%30%33%18%45%45%
Somewhat often43%43%44%43%47%31%44%34%49%42%42%48%42%37%52%41%43%45%45%46%23%45%40%39%42%44%44%47%49%20%30%
Not very often20%22%18%13%22%35%21%26%10%21%22%15%21%18%22%19%21%17%17%24%25%18%23%22%19%20%21%13%25%22%25%
Not at all6%8%4%4%6%15%7%10%3%2%8%5%6%6%5%7%5%9%7%4%7%7%5%3%8%4%5%7%9%13%0%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How often do you read children   books for your children/grandchildren?Nearly every night27%24%30%39%20%4%26%24%33%28%23%27%29%35%21%26%28%24%31%17%22%27%29%9%27%26%24%35%18%24%36%
A few times a week28%27%28%32%27%11%25%35%32%25%26%35%24%26%28%28%25%34%29%27%10%29%26%13%28%27%26%28%28%38%22%
A few times a month19%22%16%15%23%21%19%19%17%28%18%20%19%12%22%20%20%17%15%25%36%18%19%31%19%19%23%15%19%2%11%
A few times a year13%12%13%6%15%29%15%8%12%2%13%8%15%13%14%12%15%8%11%14%17%12%14%20%12%13%15%8%17%4%0%
Never14%15%14%8%15%35%16%14%6%17%19%9%13%15%14%14%13%18%14%16%14%14%12%28%15%14%12%13%18%31%31%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
By what age do you think   children should be exposed to Critical Race Theory, an academic movement that   teaches that a child’s skin color is related to their moral standing in the   world, based upon aspects of our nation’s history?<39%6%13%15%5%3%7%16%12%6%8%15%6%9%11%8%9%10%9%12%4%10%8%0%9%9%8%7%16%17%13%
<616%14%19%22%13%8%12%29%24%16%10%28%14%12%13%20%15%20%19%9%19%18%12%12%18%15%13%29%11%2%23%
<1012%10%13%14%9%9%12%19%10%1%8%19%10%9%11%13%10%16%12%13%4%14%7%4%15%9%8%15%18%13%22%
<129%11%7%10%9%5%9%7%10%14%6%7%13%9%7%11%9%8%7%14%8%8%13%4%10%8%6%10%15%25%0%
<165%5%5%5%4%6%5%3%7%1%5%5%3%6%6%3%6%2%6%3%2%5%3%3%5%4%4%3%6%12%0%
<185%5%4%6%3%4%4%4%9%4%6%4%4%5%5%5%4%6%5%3%9%4%7%1%5%5%4%7%2%6%11%
Not at all42%48%37%27%55%60%49%21%29%57%55%20%46%48%46%38%45%36%40%46%47%38%49%68%37%48%53%28%32%25%31%
Not sure2%2%2%0%3%6%3%0%0%2%1%2%3%1%2%2%2%1%2%1%7%2%2%8%1%2%3%1%0%0%0%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
By what age do you think   children should be exposed to Lesbian, Gay, Bisexual, and Transexual   lifestyles?<36%5%8%7%6%4%7%5%8%0%8%4%7%4%3%9%6%6%5%10%8%6%8%3%5%7%6%4%10%18%0%
<66%4%9%8%5%5%6%10%6%6%7%5%7%7%7%6%6%7%7%5%7%7%5%1%7%6%4%13%8%2%0%
<1012%10%15%17%8%10%11%9%23%12%10%19%10%8%16%12%13%11%13%10%14%12%13%9%12%13%11%16%17%9%0%
<1216%15%17%18%14%12%19%9%9%18%12%20%15%15%14%17%15%17%18%13%8%16%15%7%17%14%14%18%13%17%24%
<1616%20%11%13%18%19%15%14%13%29%15%17%16%12%18%16%15%17%18%12%11%14%18%26%15%16%15%14%16%29%12%
<1814%15%13%13%15%15%13%17%20%5%17%14%12%14%18%12%16%10%13%16%16%15%13%8%14%14%16%12%9%4%33%
Not at all28%29%26%25%30%30%28%34%20%31%30%20%31%39%22%26%27%29%25%33%28%27%26%42%27%28%31%22%26%21%31%
Not sure2%1%2%0%3%4%2%2%1%0%2%1%2%2%2%1%2%1%1%1%8%2%2%4%2%2%3%1%0%1%0%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
(a major children's book   publisher), a major publisher of children’s books publishes LGBTQ books aimed   at children as young as three years old.   Do you strongly agree, somewhat agree, somewhat disagree, or strongly   disagree with this?Strongly agree12%9%15%16%9%5%12%6%16%17%14%13%9%19%8%11%12%12%11%12%22%12%13%6%9%15%12%7%22%10%12%
Somewhat agree15%12%19%20%11%9%14%21%17%11%12%16%18%12%16%16%12%21%16%15%5%16%15%9%19%12%12%18%19%23%11%
Somewhat disagree18%17%19%20%16%13%15%24%22%20%8%29%18%5%17%24%17%18%19%13%20%19%16%5%21%14%12%27%24%14%33%
Strongly disagree47%55%39%34%56%67%52%35%40%46%63%32%44%57%56%38%50%40%46%50%48%45%50%68%41%53%57%40%25%39%20%
Not sure8%8%8%10%7%5%8%15%5%7%4%10%11%7%3%11%8%9%8%10%4%8%6%11%11%6%6%8%10%13%25%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Would you consider purchasing a LGBTQ book for   your child from (a major children's book publisher)?Yes27%21%32%39%18%10%24%30%39%22%19%37%27%25%20%32%25%31%30%19%29%30%22%4%28%25%18%31%41%55%45%
No64%72%55%53%72%79%67%57%57%59%73%51%65%63%74%58%67%57%63%66%66%60%70%87%60%68%72%57%54%41%45%
Not sure9%6%13%8%10%11%9%13%4%19%8%13%8%12%6%11%8%12%7%15%5%10%8%9%12%7%10%11%5%4%11%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
(a major children's book   publisher) hosts book fairs in many public elementary schools.  Do you think books on progressive topics   like Critical Race Theory and LGBTQ lifestyles should be banned from these   book fairs?Yes51%53%49%48%52%60%52%38%55%58%69%39%44%70%62%36%55%43%53%45%61%51%52%58%47%55%63%35%54%26%9%
No36%34%39%43%32%27%35%49%37%21%23%45%43%24%25%49%34%41%36%42%24%38%34%28%40%33%29%48%36%47%58%
Not sure12%13%12%9%16%13%12%13%8%21%9%16%13%6%13%15%11%16%12%13%15%11%15%15%13%12%8%17%10%28%34%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Should (a major children's   book publisher) book fairs being held on public schools’ ground be cancelled   because of books on progressive topics like Critical Race Theory and LGBTQ   lifestyle?Yes47%52%43%43%50%53%51%28%50%50%64%33%42%68%54%34%53%35%46%49%53%46%48%62%43%51%56%36%47%26%20%
No40%36%45%45%36%32%38%51%42%31%26%56%41%26%34%50%38%46%41%37%41%42%38%24%45%36%33%50%42%57%45%
Not sure13%12%13%11%13%15%11%22%8%19%10%11%16%6%12%15%9%20%13%14%6%12%14%14%12%13%10%14%11%18%36%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Are you afraid of your child   or grandchild being exposed to inappropriate material in public school this   year?Yes52%57%48%51%52%61%52%44%57%60%62%42%51%66%60%42%55%46%51%54%58%54%49%52%49%56%59%44%46%48%30%
No36%32%39%35%38%32%37%44%29%18%25%52%33%20%32%45%33%40%36%35%33%36%37%21%40%31%28%44%50%37%45%
My children or grandchildren attend non-public school6%6%6%5%7%5%5%3%7%9%7%1%8%10%2%6%6%4%5%7%5%4%8%21%4%8%7%5%2%7%0%
I don't have children or grandchildren attending school6%6%7%10%4%3%5%8%8%13%5%4%9%4%5%8%5%9%7%4%4%6%6%6%7%5%6%7%2%8%25%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you find it hard to locate appropriate   children’s books?Yes17%17%17%23%11%11%14%13%29%18%19%19%14%28%18%11%19%12%14%24%16%18%13%15%14%19%19%14%17%9%9%
No73%72%74%71%79%59%74%73%67%78%67%76%76%62%68%80%72%74%76%67%62%71%78%65%73%72%67%81%78%86%56%
Not sure10%12%9%6%9%31%12%14%4%4%14%6%10%11%13%8%9%13%10%9%22%10%9%20%12%8%13%5%5%5%36%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
In light of what you know, would you choose to   read (a major children's book publisher) children’s books before you allow   your child to read them?Yes67%66%67%69%65%64%64%60%75%87%68%64%68%70%75%60%67%66%67%66%64%66%68%80%61%73%74%59%69%46%42%
No21%21%21%22%23%13%24%16%20%3%23%22%19%21%17%24%23%17%21%21%23%20%25%10%25%17%16%27%20%34%33%
Not sure12%13%11%9%12%22%12%23%5%10%9%14%13%9%8%16%10%18%12%13%12%14%8%10%14%10%10%14%11%20%24%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you want children’s books to be more patriotic?Yes52%58%46%39%60%76%57%35%50%48%73%40%43%73%66%34%58%38%52%46%75%51%52%67%50%55%63%47%33%15%31%
No26%23%29%36%20%9%24%41%30%14%17%33%31%16%20%35%23%34%27%29%13%25%33%13%27%26%19%29%50%43%22%
Not sure21%18%24%25%19%15%19%25%20%37%11%27%27%11%14%31%19%28%21%25%12%24%15%20%24%19%18%24%17%42%47%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you want children’s books to reflect more   conservative values?Yes58%63%53%55%59%64%62%45%56%52%73%55%47%84%69%39%61%51%57%57%68%58%57%60%55%60%68%52%43%21%53%
No24%21%28%27%22%20%21%37%31%11%14%32%28%9%18%35%23%28%26%22%17%24%28%10%27%22%17%32%40%33%11%
Not sure18%16%20%18%18%16%17%18%12%37%13%13%25%7%13%25%16%22%17%20%15%18%15%30%17%18%15%17%17%46%36%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Are you afraid of the content   your children might encounter when reading contemporary books by (a major   children's book publisher), which are often found at public or school   libraries?Yes44%47%40%48%40%38%40%38%58%50%55%32%41%61%51%31%46%38%43%43%53%41%48%56%38%48%50%35%44%29%31%
No42%37%48%42%44%39%46%37%33%40%29%61%41%26%36%54%41%46%43%41%42%44%39%34%48%37%34%58%42%50%45%
Not sure14%17%11%10%16%23%14%25%9%10%16%6%18%12%14%15%13%16%14%16%6%15%13%10%13%15%16%8%14%21%24%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Would you want parents to have the power to vet   children’s (a major children's book publisher) books selected for school or   public libraries?Yes61%64%57%56%65%66%61%44%68%76%74%51%56%74%72%48%65%52%59%64%66%59%63%70%55%66%69%59%46%35%31%
No23%22%24%25%23%15%24%27%21%8%17%25%26%18%16%30%23%23%23%23%23%22%27%15%27%19%17%23%40%43%22%
Not sure16%14%19%19%12%19%15%29%11%16%9%23%18%8%12%23%12%25%18%13%11%19%10%15%18%15%14%18%14%22%47%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
Do you think progressive ideologies in children’s   books are a threat to our children?Yes48%55%41%39%55%60%49%25%59%58%71%26%43%70%59%31%54%35%45%54%50%45%53%66%41%54%60%37%32%27%20%
No37%35%40%44%34%24%38%44%33%27%21%58%38%25%29%48%35%41%40%30%41%38%38%23%42%33%29%46%48%45%56%
Not sure15%11%19%17%11%15%13%31%8%15%8%16%19%5%12%21%11%24%15%15%9%17%9%11%17%13%11%17%19%28%24%
TotalGenderAgeRacePartyPolitical   IdeologyMarriedNumber of   Children or GrandchildrenIncomeEducationHow important is   religion to your family?
AdultsMenWomen18-3940-6465+WhiteBlackHispanicOtherRepublicanDemocratOtherVery ConservativeSomewhat   conservativeModerateYesNo1-23-56+<$100k$100k+Not sureNo college degreeCollege   degreeVery importantSomewhat   importantNot very   importantNot at all   importantI'm   anti-religion
How important is religion to   your family?Very important55%58%52%40%65%83%58%48%49%61%66%47%51%76%60%43%61%43%50%64%71%51%60%92%47%63%100%0%0%0%0%
Somewhat important26%23%29%33%21%14%24%28%35%22%22%38%21%16%28%29%25%28%30%18%18%28%24%6%31%21%0%100%0%0%0%
Not very important11%9%13%17%7%3%10%16%10%12%7%10%15%3%9%15%9%16%11%12%6%13%6%1%12%10%0%0%100%0%0%
Not at all important6%7%4%7%6%0%6%6%5%6%4%5%8%3%2%9%5%7%7%4%2%5%8%1%7%5%0%0%0%100%0%
I'm anti-religion2%3%2%4%1%0%3%2%2%0%1%1%5%1%1%4%1%6%2%2%4%3%2%0%3%2%0%0%0%0%100%
Sample Demographics
Total
Adults
GenderMen51%
Women49%
Total
Adults
Age18-3947%
40-6440%
65+13%
Total
Adults
RaceWhite63%
Black14%
Hispanic16%
Other7%
Total
Adults
PartyRepublican34%
Democrat27%
Other38%
American Adults Weighting
Total
Adults
GenderMen49%
Women51%
Total
Adults
Age18-3939%
40-6443%
65+18%
Total
Adults
RaceWhite63%
Black13%
Hispanic14%
Other10%
Total
Adults
PartyRepublican28%
Democrat35%
Other37%