Voters See Trump’s Campaign As More Negative Than Clinton’s
Voters tend to think both presidential candidates ran mostly negative campaigns this year but feel President-elect Donald Trump's was far more negative than Hillary Clinton’s.
A new Rasmussen Reports national telephone and online survey finds that 61% of Likely U.S. Voters consider Trump’s campaign to have been generally negative, compared to 41% who say that about Clinton’s campaign. Thirty-two percent (32%) say Clinton’s campaign was generally positive, while only 18% view Trump’s campaign that way. A sizable number say both Clinton (25%) and Trump (20%) ran campaigns that were somewhere in between positive and negative. (To see survey question wording, click here.)
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The survey of 1,000 Likely Voters was conducted on November 7-8, 2016 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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