How Much Difference Did Campaign Ads Make? Not Much, Voters Say
Political advertisements saturated TV for weeks before the presidential election, but didn’t have much impact for most voters.
The latest Rasmussen Reports national telephone and online survey finds that 46% of Likely U.S. Voters say, in terms of how they voted in this year’s presidential election, TV commercials for or against either candidate did not influence them at all. Another 29% say TV ads didn’t have much influence on their presidential vote. Fourteen percent (14%) say TV commercials had some influence on how they voted, but just nine percent (9%) say such ads had a lot of influence on their presidential choice. (To see survey question wording, click here.)
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The survey of 1,750 U.S. Likely Voters was conducted on November 4-6, 2024 by Rasmussen Reports. The margin of sampling error is +/- 2 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC.
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