Are Americans Turning Post-Materialistic? By Froma Harrop
In 1916, Wanamaker's department store in Philadelphia sponsored a children's parade with heralds, a brass band, Jack the Giant Killer, clowns, girls as snowflakes, boys as silver stars and Santa Claus transported by four Eskimos to his throne in the Royal Red Theater -- every morning it was open during the Christmas season. You don't get that on Facebook.