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More Americans Plan Black Friday Shopping This Year

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National Survey of 1,000 American Adults

Conducted November 18 and 21, 2021
By Rasmussen Reports


1* How likely are you to go shopping on the day after Thanksgiving to take advantage of Black Friday sales deals?



2* How much of your holiday gift shopping will be done online?



3* Have concerns about the COVID-19 pandemic affected your plans for Black Friday shopping?



NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence