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Questions - Target Pride - May 30-June 1, 2023

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National Survey of 1,098 American Adults
Conducted May 30-June 1, 2023
By Rasmussen Reports


1* Over the past year, how often did you shop at Target?



2* (Asked of 616 Adults Who Regularly Shop at Target) Target has recently been criticized for its promotions related to LGBTQ “Pride” month. Has this controversy made you more or less likely to shop at Target? Or has it not made much difference?



3* In general, do you think businesses do too much or don’t do enough to celebrate LGBTQ “Pride” month? Or is the amount of “Pride” celebrations by business about right?



NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence