33% Still Plan In-person Black Friday Shopping
With anti-coronavirus restrictions being reimposed in many areas, Americans are less likely to do any in-person Black Friday shopping this year, while online holiday shopping appears ready to edge past last year’s record pace.
A new Rasmussen Reports national telephone and online survey finds that 33% of American Adults are still likely to go shopping on the day after Thanksgiving to take advantage of Black Friday sales deals, with 16% who are Very Likely to do so. This compares to 38% and 20% in 2018, the last time we asked this question. (To see survey question wording, click here.)
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The survey of 1,000 American Adults was conducted November 23-24, 2020 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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