If it's in the News, it's in our Polls. Public opinion polling since 2003.

LIFESTYLE

Americans Are Getting A Head Start on Holiday Shopping

Americans aren’t waiting for Thanksgiving to be done to start their holiday shopping, and a growing number say they plan on opening their wallets wider this year than in years past.

A new Rasmussen Reports national telephone and online survey finds that 44% of American Adults have already started their holiday gift shopping. That’s down slightly from last year’s all-time high of 47%, but higher than findings from previous surveys dating back to 2006. Fifty-three percent (53%) have not started their shopping yet. (To see survey question wording, click here.)

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

This survey of 1,000 American Adults nationwide was conducted on November 14-15, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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