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Americans Don’t Think New Graphic Warnings Will Deter Smokers, But Raising Prices Will

Most Americans don’t think the FDA’s new graphic cigarette warning labels will decrease the number of smokers in the United States. However, they do think that raising the price of cigarettes would have an impact.

A news Rasmussen Reports telephone survey finds that just 25% of Adults think the new graphic warning labels will reduce the number of smokers. Fifty-one percent (51%) do not think the labels will have an effect, while 23% are not sure. (To see survey question wording, click here.)

Fifty-eight percent (58%) say raising the price of cigarettes will do more than the graphic labels to decrease the number of smokers. Just 20% think the graphic warning labels will have more of an effect, but 22% are not sure which will deter smokers more.

Forty-two percent (42%), though, say the health warnings with pictures depicting the risks of smoking are necessary, while 46% say the current text-only warnings are adequate. But 12% are not sure.

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The survey of 1,000 Adults nationwide was conducted on November 14-15, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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