If it's in the News, it's in our Polls. Public opinion polling since 2003.


The More Americans Know About DEI, the More They Hate It

Major corporations are pushing to implement DEI (“diversity, equity and inclusion”) policies, and familiarity breeds contempt. 

The latest Rasmussen Reports national telephone and online survey finds that just 25% of American Adults think diversity, equity, and inclusion programs make companies better. (To see survey question wording, click here.)

DEI policies seek to promote “the fair treatment and full participation of all people,” particularly groups “who have historically been underrepresented or subject to discrimination” on the basis of identity or disability. Sixty-four percent (64%) of those surveyed are familiar with DEI, including believe diversity, equity and inclusion programs are making companies better, while 34% think DEI is making companies worse. Twenty-five percent (25% say) DEI programs don’t make much difference and 16% are not sure. 32% who are Very Familiar with DEI. Among Americans who are Very Familiar with DEI, 51% say such policies are making companies worse.

Please sign up for the Rasmussen Reports daily e-mail update (it’s free) or follow us on Facebook. Let us keep you up to date with the latest public opinion news.

The survey of 1,272 American Adults was conducted March 10-12, 2024 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology

Want to read more?

Become a Rasmussen Reader to read the article

Have an account?

Log In

Become a Reader


Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.