The Presidential Race Has Everyone’s Attention
This year’s presidential election, marked by a lengthy and ruthless pursuit of the nomination by the Democratic candidates, has captured nearly everybody’s attention. A recent Rasmussen Reports national telephone survey found that 80% of adults are following the race at least somewhat closely. Just 6% say they are not following the coverage at all.
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We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
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