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Wendy’s Is the Winner in Battle of the Top Burger Chains

Burger battle? Is that like a food fight?

A new Rasmussen Reports telephone survey finds that in a showdown among the top three fast-food hamburger chains, Americans prefer Wendy’s over McDonald’s and Burger King.

Sixty one percent (61%) have at least a somewhat favorable view of Wendy’s, including 16% with a Very Favorable opinion. Thirty-two percent (32%) regard Wendy's unfavorably, with 11% who have a very unfavorable view. (To see survey question wording, click here.) 

McDonald's ranks in second place, with favorables of 56% and unfavorables of 38%. That includes 13% who view the fast food giant Very Favorably and 18% who have a Very Unfavorable opinion.

Burger King comes in third with 51% who hold a favorable opinion, including 10% with a Very Favorable one. Forty-two percent (42%) have an unfavorable view of the burger chain, with 16% Very Unfavorable.

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The survey of 1,000 Adults nationwide was conducted on January 18-19, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology. 

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