Most Internet users like the search engines available to them but worry about the privacy of their searches online. However, those who use the Internet most frequently express a lower level of concern.
A new Rasmussen Reports national telephone survey finds that 78% of Adults who regularly use the Internet are at least somewhat concerned about the privacy of their online searches, with 40% who are Very Concerned. Twenty-two percent (22%) don’t share that concern, but that includes just three percent (3%) who are not at all concerned. (To see survey question wording, click here.)
Americans who use social networking sites such as Facebook, Myspace, LinkedIn and Twitter express a similar level of concern about the safety of their personal information on these sites.
Among those who use the Internet every day, just 37% are Very Concerned about the privacy of their searches. That figure jumps to 47% among those who go online several times a week and 59% who use the Internet once a week or less.
But 89% of those who regularly go online rate today’s Internet search engines as good or excellent in terms of finding the information they need.
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The survey of 740 Adult Internet users nationwide was conducted on January 4-5, 2010 by Rasmussen Reports. The margin of sampling error is +/- 4 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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