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Toplines - Starbucks - August 8-9, 2008

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National Telephone Survey of 1,000 Likely Voters
By Rasmussen Reports
August 8-9, 2008

1* In a typical month, how often do you go to a Starbucks?

76% Rarely or never
14% Occasionally
4% About once a week
2% Several times a week
2% Every day, or nearly every day
2% Not Sure

2* Do you generally order coffee and food to go, or do you stay at Starbucks for a while?

66% Order coffee and food to go
20% Stay there for a while
14% Not Sure

3* Do you go to Starbucks primarily for the coffee, for the food, for the wireless internet service, or for some other reason?

80% Coffee
5% Food
6% Internet
8% Some Other Reason
1% Not Sure

4* Is Starbucks coffee overpriced?

73% Yes
6% No
21% Not Sure

5* Do you have a favorable or unfavorable opinion of Starbucks?

38% Favorable
27% Unfavorable
35% Not Sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence