Quality's the Key to a Good Cup Of Joe
Despite a recent analysis that suggests Americans are sacrificing good coffee for cost and convenience, most coffee drinkers claim that quality means the most to them. (To see survey question wording, click here.)
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The survey of 800 American Adults was conducted on February 25-26, 2015 by Rasmussen Reports. The margin of sampling error is +/- 3.5 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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