Bud Light Backlash: 54% Support Anheuser-Busch Boycott
In the aftermath of an uproar over Anheuser-Busch’s use of transgender model Dylan Mulvaney to promote Bud Light beer, a majority of Americans favor boycotting the brand.
The latest Rasmussen Reports national telephone and online survey finds that 40% of American Adults say Anheuser-Busch’s transgender promotion makes them less likely to purchase Bud Light, while 19% say the Mulvaney promotion makes them more likely to buy Bud Light and 37% say it doesn’t make much difference to their beer-buying plans. (To see survey question wording, click here.)
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The survey of 1,041 American Adults was conducted on April 12-13 and 16, 2023 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research.
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