Americans Prefer Coke Over Pepsi
For decades, Americans have been asking each other Pepsi or Coke. Rasmussen Reports conducted their own version of the so-called “Pepsi Challenge”, and we found Coca-Cola is the clear favorite among American Adults.
Seventy-three percent (73%), in fact, have at least a somewhat favorable opinion of Coke. A new Rasmussen Reports national telephone survey finds that just 22% share an unfavorable impression of the soft drink. These figures include 34% who give Very Favorable reviews to Coke and eight percent (8%) who view it Very Unfavorably. (To see survey question wording, click here.)
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The survey of 1,000 Adults nationwide was conducted on April 25-26, 2012 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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