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Awards Don't Determine What Most Americans Watch or Listen To

And the award goes to … the most popular? Maybe that helps explain why Americans overwhelmingly say entertainment awards don't determine what movies or TV shows they watch or what music they buy.

The latest Rasmussen Reports national telephone survey finds that 65% of Adults believe that most major entertainment awards go to the most popular performer rather than the most talented. Only eight percent (8%) think the most talented entertainer is honored, while 27% are not sure.

Just 18% of Americans say entertainment awards are at least somewhat important in determining what movies and TV shows they watch or what music they purchase, with four percent (4%) who consider it Very Important. Eighty percent (80%) rate the awards as unimportant to their viewing and buying decisions, including 34% who say they are Not At All Important.

In fact, 70% of adults say there are too many awards programs in this country. Just five percent (5%) feel there aren’t enough, and 14% say the number of awards shows is about right.

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The survey of 1,000 Adults was conducted on December 16-17, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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