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SUCCEEDING IN YOUR BUSINESS: "Royalty Financing": The New, New Thing in Venture Capital

by Cliff Ennico

"I have a successful retail business that I want to take online with a killer website and a social media marketing campaign on Facebook and Twitter. The problem, of course, is money. I need to raise $100,000 to build the website and launch the campaign, but am having trouble finding the money. My business has strong cash flows, but has never officially shown a profit. There aren't a whole lot of tangible assets in this business, and I don't have tons of equity in my home, so most local banks won't even talk to me. And I'm not really willing to give up 50 percent of my company to a venture capitalist. Are there any other options out there I may have overlooked?"

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