If it's in the News, it's in our Polls. Public opinion polling since 2003.

BUSINESS

SUCCEEDING IN YOUR BUSINESS: Dealing with the 'Trademark Bully'

By Cliff Ennico

"I started an online business last year. We've had an amazing run so far, with more than 10,000 unique hits every day on our website and a 30 percent gross profit margin on sales of more than $250,000 in our first year. Our site has been written up in some major magazines, and we are getting attention from industry bloggers who have rated our site very favorably.

"Maybe we have been getting too much attention...

"Last week, we received a letter from a law firm in a faraway state representing a company we have never heard of, accusing us of infringing the company's trademark. Specifically, they are objecting to the use of one word in our company name, to which they claim they have exclusive trademark rights.

Want to read more?

Become a Rasmussen Reader to read the article

Have an account?

Log In

Become a Reader

Subscribe

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.