If it's in the News, it's in our Polls. Public opinion polling since 2003.


Sale of Wall Street Journal Not Newsworthy for Most Americans

While the sale of the Wall Street Journal captured business headlines for weeks, the story failed to capture much public interest. Just 9% of Americans said they followed the stories Very Closely and another 22% were watching Somewhat Closely. Sixty-four percent (64%) did not follow the Murdoch-Wall Street Journal stories. Pluralities had no opinion about Murdoch, the impact the sale will have on the paper, or why Murdoch made the acquisition.

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