If it's in the News, it's in our Polls. Public opinion polling since 2003.


Discover ® Card Survey Finds 67% of Small Business Owners Happy to Remain Small

Nearly 67% of owners of businesses with five or fewer employees are quite happy to have their companies remain small and 61% don’t expect to work for anyone else before they retire. The findings were among several insights drawn from opinions collected by Rasmussen Reports, LLC in connection with the Discover® Small Business Watch (SM), a monthly measure of economic confidence that Discover released today for the first time.

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Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

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