Ford Remains Most Popular ‘Big Three’ Automaker
Chrysler Group finished 2012 with the automaker’s best sales since 2007, but it remains the least liked of Detroit’s Big Three. However, like most issues, opinions of the automakers differ according to partisan affiliation.
Ford, the one automaker who didn't take a federal bailout, remains the most popular. The latest Rasmussen Reports national telephone survey shows that 73% of American Adults have at least a somewhat favorable opinion of Ford, including 30% who view the automaker Very Favorably. Eighteen percent (18%) view Ford unfavorably, but that includes just five percent (5%) with a Very Unfavorable opinion. (To see survey question wording, click here.)
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The survey of 1,000 Adults was conducted on January 4-5, 2013 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
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