If it's in the News, it's in our Polls. Public opinion polling since 2003.

BUSINESS

Ford Remains Most Popular ‘Big Three’ Automaker

Chrysler Group finished 2012 with the automaker’s best sales since 2007, but it remains the least liked of Detroit’s Big Three. However, like most issues, opinions of the automakers differ according to partisan affiliation.

Ford, the one automaker who didn't take a federal bailout, remains the most popular. The latest Rasmussen Reports national telephone survey shows that 73% of American Adults have at least a somewhat favorable opinion of Ford, including 30% who view the automaker Very Favorably. Eighteen percent (18%) view Ford unfavorably, but that includes just five percent (5%) with a Very Unfavorable opinion. (To see survey question wording, click here.)

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.  

The survey of 1,000 Adults was conducted on January 4-5, 2013 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Want to read more?

Become a Rasmussen Reader to read the article

Have an account?

Log In

Become a Reader

Subscribe

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.