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Tuesday, December 16, 2014

What America Thinks: Americans Are in a Giving Mood This Christmas

Christmas is the time of giving, and many Americans are getting into the charitable mood. But just how generous are they? We decided to find out what America thinks.

An overwhelming majority of Americans—85%—are likely to make a charitable donation of some kind this year, up from 76% a year ago. Thirty-eight percent (38%) will make a contribution to a charity or non-profit in a friend’s name as a gift this holiday season, up six points from last Christmas.

Higher-income Americans are, not surprisingly, more likely to donate to charity this Christmas than lower-income Americans, although three-quarters of those earning less than $50,000 a year still plan to give.

This past summer, one-in-five adults said they were giving more to charity than last year, although a third were giving less. Forty-four percent (44%) are donating as much this year as they were last year, though.

While some doubts have been raised in the past about charities allocating donations in ways other than intended, most Americans are confident that the money they donate to charity is used effectively.
Whether it’s the spirit of Christmas or their own philanthropic nature, Americans are making sure everyone has a happy holiday this winter.

For Rasmussen Reports, I’m Alex Boyer. Remember, if it’s in the news, it’s in our polls.