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Friday, January 08, 2016

What America Thinks: Consumer Spending Update: Is It Safe To Go Back To The Malls Yet?

Consumers may anticipate less retail spending this month after an expensive holiday season, but look for them to be out and about more.

Last month, amidst the holiday shopping frenzy, 38% of Americans said they were doing their shopping online, presumably to avoid the crowds and to take advantage of the seemingly endless online deals. That’s more people than ever saying they would be using their home computer or mobile device to do their shopping.

But shoppers are ready to get out of the house and into the stores again. Just 28% will continue to shop online. More than half (54%) now say they intend on going to brick and mortar stores to do their spending this month.

Don’t be surprised to see longer lines at your favorite restaurants, too.

The Restaurant Spending Index for January rose four points to its highest level since June. Fifty-seven percent (57%) expect to go out at to eat at least once a week this month, with 20% who say they will go to a restaurant more than once a week.

In a separate Rasmussen Reports survey, 37% say they will pay for their restaurant tab using a credit card, while 27% will use a debit card. Thirty-three percent (33%) will pay with cash.