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Friday, December 04, 2015

What America Thinks: Consumer Spending Update: Anticipated Spending Down Post-Black Friday

Not surprisingly, in the midst of the holiday shopping frenzy, consumers are already saying they’re ready to give their credit cards and bank accounts a break next month. In our latest Rasmussen Reports Consumer Spending Report, consumers indicate they will spend less across all categories - with the exception of the personal entertainment expenses index which rose almost four points to 101.5.

Even if consumers are still planning to shop next month, don’t expect to see as many of them in retail stores. For the first time in our consumer spending history, there's just a single-digit margin between those who will shop in a brick and mortar store and those who will shop online. Forty-six percent (46%) say they will go to a traditional retail establishment to make their purchases, while 38% will opt to use the technology they have at hand. By comparison, since April of 2014, the smallest margin between the two shopping options was 23% -- and that was this time last year.

Whether this is the start of a new trend in shopping or an anomaly this holiday shopping season remains to be seen. We’ll be keeping a close eye on this moving forward.

For more information on Rasmussen Reports’ consumer spending data, please send an e-mail to info@rasmussenreports.com.