If it's in the News, it's in our Polls. Public opinion polling since 2003.


Tuesday, October 13, 2015

What America Thinks: Why We Vote The Way We Vote

Voters have a major decision coming up: Who to elect as the next president of the United States. They’ll have to sift through hundreds of conflicting news stories, debate after debate, campaign tours and press conferences. It’s a lot to take in, so how do voters decide? We decided to find out what America thinks.

For starters, most voters say a candidate’s physical appearance isn’t important to how they vote, though 25% say it matters. Even less important is the candidate’s race: Only nine percent (9%) care if a candidate is the same race they are.

Eighty-five percent (85%) say a candidate’s gender isn’t important either. More than three-quarters of voters say they would vote for a woman for president.

More important to voters is a candidate’s religious faith. Nearly half consider that an important factor in their voting process. Fifty-one percent (51%), for example, agree with Republican presidential hopeful Ben Carson and say they wouldn’t vote for a Muslim for president.

But voters insist that in the end it’s the issues that really matter. Eighty-three percent (83%) say a candidate’s positions on the issues are more important to their vote than the political party he or she represents. Two-out-of-three (67%) feel a candidate’s political positions are more important in determining the outcome of most elections than how much money he or she has to spend.

For Rasmussen Reports, I’m Alex Boyer. Remember, if it’s in the news, it’s in our polls.