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Friday, October 09, 2015

What America Thinks: Consumer Spending Update: Clothing Spending on the Rise

Perhaps it’s the October chill in the air that makes people realize their closets are not as ready for colder temperatures as they should be. In Rasmussen Reports' most recent Consumer Spending Report, the spending index jumped seven points to 106.2, and that increase appears to be the result of more anticipated spending on clothing, footwear and accessories.

Eighteen percent (18%) plan on spending more on these items in October, up four points over last month and the only category of spending in which we see an anticipated increase this month. We saw similar trends between September and October of last year when planned spending in this area jumped eight points.

A closer look at our trend lines for the last 18 months of spending also suggests that it is clothing and accessories that drives consumers out of their homes and into brick and mortar establishments for shopping more than the need for household items, household improvements or discretionary entertainment. People, it appears, still feel the need to try before they buy when it comes to the goods they are putting on their own bodies.

For more information on Rasmussen Reports’ consumer spending data, please send e-mail to info@rasmussenreports.com.