National Survey of 1,000 Likely Voters
Conducted July 27-28, 2014
By Rasmussen Reports
1* When you vote, would you say you are guided more by your head or your heart? Or do both play an equal part in your voting decisions?
2* Which is more important to how you vote - a candidate's positions or the political party he or she represents?
3* How important is a candidate's physical appearance to your vote?
4* How important is it to your vote whether a candidate is a man or a woman?
5* How important is it to your vote whether a candidate is the same race you are?
NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence