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Questions - Political Advertisements - January 4-5, 2016

Most Say Negative TV Ads Backfire on Candidates Who Use Them
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National Survey of 1,000 American Adults

Conducted January 4-5, 2016
By Rasmussen Reports


1* How closely do you pay attention to political advertisements running on television?


2* Does most political advertising on TV promote the candidate who is paying for it or does it attack the opposing candidate?


3* Is it possible for a candidate to win an election without criticizing his opponent?


4* Do negative campaign advertisements make you more or less likely to vote for the candidate who produced the ad?


NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence