Friday, January 31, 2014
Super Bowl commercials have become a sort of championship of their own, and for one-in-three, they’re more interesting than the game itself.
A new Rasmussen Reports national telephone survey finds that 34% of adults who plan to watch the Super Bowl think the commercials are more interesting than the game. Still, most viewers (55%) find the actual Super Bowl more interesting, but another 11% are undecided. (To see survey question wording, click here.)
The survey of 618 Adults Planning to Watch the Super Bowl was conducted on January 28-29, 2014 by Rasmussen Reports. The margin of sampling error is +/- 4 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORBecome a member and get full access to all articles and polls starting at $3.95/month.
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $3.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.