Friday, February 04, 2011
One-out-of-three Super Bowl viewers think the commercials are better than the game.
A new Rasmussen Reports national telephone survey finds that 58% of American Adults who plan to watch on Sunday think the game is more interesting than the commercials, but 35% disagree and like the commercials better. (To see survey question wording, click here.)
Seventy percent (70%) of prospective male watchers say the game is more interesting than the commercials, but a plurality (49%) of women who intend to watch have more interest in the TV ads.
The survey of 1,000 Adults Who Will Watch Super Bowl was conducted on February 1, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
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