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66% Hold Favorable View of Elizabeth Taylor

Sunday, March 27, 2011

Elizabeth Taylor hadn't made a major film in years, but the movie icon who died last week is still viewed favorably by most Americans.

The latest Rasmussen Reports national telephone survey finds that 66% of American Adults have at least a somewhat favorable opinion of the two-time Academy Award winning actress, including 26% who view her Very Favorably. Eighteen percent (18%) hold an unfavorable view of Taylor, but that includes just four percent (4%) with a Very Unfavorable one.

A reflection perhaps of her long absence from the screen, 16% of adults don't know enough about the film legend to voice any kind of opinion of her. (To see survey question wording, click here.) 

Three-out-of-four (72%) Americans say they have seen a movie starring Taylor, but 21% have not.

Perhaps not surprisingly, older Americans are much more familiar with Taylor than those who are younger. Approximately 90% of those age 50 and over have seen the star in a film, compared to just 49% in the 18-29 age group.

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The survey of 1,000 Adults was conducted on March 23-24, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.


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