Tuesday, November 29, 2011
Holiday shoppers, as they have for several years, would prefer to be greeted with signs reading “Merry Christmas” rather than “Happy Holidays” this season.
The latest Rasmussen Reports national telephone survey of American Adults shows that 70% prefer that stores use signs that say “Merry Christmas.” Twenty-four percent (24%) disagree and would rather see store signs that read “Happy Holidays." (To see survey question wording, click here.)
A majority of adults across virtually all demographic groups prefer “Merry Christmas," but men feel slightly more strongly about it than women do. Younger adults agree just as strongly as their elders.
Three-out-of-four white adults (75%) say they’d prefer “Merry Christmas” to “Happy Holidays," and 61% of black adults agree. But among adults of all other races, 49% would rather see “Merry Christmas” on store signage, while 40% prefer “Happy Holidays."
The survey of 1,000 Adults nationwide was conducted on November 20-21, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORSave 60% on 13 months of Rasmussen Reader service – Just $24.95! >Limited Time Discount Offer
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.