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Most Americans Like To Give Gifts

Friday, December 17, 2010

Despite the stress and the expense of shopping at this time of year, Americans overwhelmingly like the idea of giving gifts.

A new Rasmussen Reports national telephone survey finds that 82% of Adults consider gift giving something they like to do. Just eight percent (8%) regard it more as an obligation. Ten percent (10%) are undecided. (To see survey question wording, click here.)

Sixty percent (60%) of employed Americans, in fact, give gifts to someone they work with. Thirty-seven percent (37%) do not.

While gift giving is viewed as a positive, American adults are evenly divided over whether the holiday season overall is joyful or stressful.

Also, amidst all the giving at this time of year, everyone inevitably gets a few gifts that they really don’t want or need. This has given rise to the practice of regifting, giving someone a gift that was previously given to you.

Thirty-six percent (36%) of Adults say they have regifted, while 59% say they never have.

Fourteen percent (14%) say they even have received a regifted item that they had previously given to someone. Seventy-eight percent (78%) have been spared that embarrassment.

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The survey of 1,000 Adults nationwide was conducted on December 14-15, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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