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43% Have Finished Their Holiday Shopping

Monday, December 20, 2010

With Christmas this Saturday, the number of Americans who’ve completed their holiday gift shopping has doubled from a week ago.  But just over half still have shopping to be done.

A new Rasmussen Reports national telephone survey finds that 43% of Adults say they are done with all of their holiday gift shopping.  That’s up from 22% early last week and from six percent (6%) a couple days before Thanksgiving.  Fifty-three percent (53%) have yet to complete all their shopping. (To see survey question wording, click here.)

These findings are virtually identical to those at this time last year

But with just a few days, 28% say they still have not begun their shopping yet, down from 35% last week. Sixty-seven percent (67%) have started their gift shopping, although that's down slightly from this time in December 2009.

There now is virtually no divide between men and women on either of these two questions.  Adults under the age of 30 are less likely to have started or completed their shopping than their elders.

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The survey of 1,000 Adults nationwide was conducted on December 18-19, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology


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