Thursday, July 14, 2011
When it comes to frozen treats, Americans prefer to keep it simple.
The latest Rasmussen Reports national telephone survey of Adults who eat ice cream at least occasionally finds that 23% say vanilla is best, while the same number (23%) prefers chocolate. Nine percent (9%) like butter pecan the most, while strawberry and cookies and cream each earn eight percent (8%) of the vote.
Six percent (6%) prefer mint chocolate chip, and another four percent (4%) choose coffee flavored ice cream. Seventeen percent (17%) prefer some other flavor not mentioned in the survey. (To see survey question wording, click here.)
The national survey of 800 Adults Who Eat Ice Cream was conducted on July 7-8, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORSave 60% on 13 months of Rasmussen Reader service – Just $24.95! >Limited Time Discount Offer
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.