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Toplines - Starbucks - August 8-9, 2008
See Article National Telephone Survey of 1,000
Likely Voters 1* In a typical month, how often
do you go to a Starbucks? 76% Rarely or never 2* Do you generally
order coffee and food to go, or do you stay at Starbucks for a while? 66% Order coffee and food to go 3* Do you go to Starbucks primarily for the coffee, for the
food, for the wireless internet service, or for some other reason? 80% Coffee 4* Is Starbucks coffee overpriced? 73% Yes 5* Do you have a
favorable or unfavorable opinion of Starbucks? 38% Favorable NOTE: Margin of
Sampling Error, +/- 3 percentage points with a 95% level of confidence |