Tuesday, May 03, 2011
Americans want something brewed on American soil when it comes to beer, and their top choice is Budweiser.
A new Rasmussen Reports national telephone survey finds that 69% of American beer drinkers choose domestic beers over imported ones. Twenty-two percent (22%) like imported beers more. They’re much more closely divided, however, when it comes to what kind of beer to drink: 49% choose a light beer, while 46% prefer a regular one. (To see survey question wording, click here.)
Given a choice, one-in-four (25%) say they are most likely to drink Budweiser. Second choice is Miller, the favorite of 19%, followed by Sam Adams, a distant third at seven percent (7%). Coors, Heineken, Corona, Pabst and Guinness are next, in descending order, with each the favorite of between three (3%) and six percent (6%) of beer drinkers. Another 25% choose some other brand.
Most beer drinkers (51%) are more likely to drink at home, while 38% are more likely to order a beer in a bar or restaurant.
The survey of 345 Beer Drinkers nationwide was conducted on April 28-29, 2011 by Rasmussen Reports. The margin of sampling error is +/- 5 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.Rasmussen subscribers can log in to read the rest of this article.
ORRasmussen Reader subscribers can now get full access to current articles for 1 year for $24.95
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.