If it's in the News, it's in our Polls. Public opinion polling since 2003.


A Quarter of Adults Less Likely to Watch “American Idol” Next Season

Tuesday, September 28, 2010

“American Idol” producers announced last week that actress and singer Jennifer Lopez and Aerosmith front man Steven Tyler are the new judges on the popular reality show. Though the show doesn’t return until 2011, a new Rasmussen Reports national telephone survey shows that 25% of Adults already say they are less likely to watch next season because of the new judges.

Only nine percent (9%) say they are more likely to watch “American Idol” now that Lopez and Tyler are in the judges seats. Most Americans (61%) say they are just as likely to watch the show as they were before.

Overall, 11% of adults nationwide tune in to “Idol” every week, while another seven percent (7%) watch it almost every week. Sixteen percent (16%) watch the talent show occasionally, while most (62%) rarely or never tune in. To see survey question wording, click here.

Though women are more likely than men to watch the show weekly, men are a bit more likely to tune in next season to watch the new judges.

Most adults who watch “American Idol” at least occasionally (54%) agree that the show is getting worse as the years go by. Only 21% think it’s getting better, while 25% aren’t sure. That’s a drastic change from a year ago when 30% of "’Idol” watchers felt that the show was worsening, but 25% thought the show was getting better. 

Slightly more men than women think the show is improving. Younger adults tend to agree the show is getting better as time goes by compared to their elders.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.  

The survey of 1,000 Adults was conducted on September 23-24, 2010 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Before the season finale last year, a separate survey found that most (54%) “American Idol” watchers consider the judging on the show as fair and honest. Twenty percent (20%) did not.

Randy Jackson is the only judge left out of the three original judges from the show’s first season. A survey conducted in mid-February found that (87%) rated Randy Jackson favorably.  Simon Cowell did not extend his contract. Recent judges Ellen DeGeneres and Kara DioGuardi both quit earlier this year.

On a separate note, Kara’s father, Joe DioGuardi, is running against Kirsten Gillibrand in the race for New York Senate.

Please sign up for the Rasmussen Reports daily e-mail update (it’s free) or follow us on Twitter or Facebook. Let us keep you up to date with the latest public opinion news.

See survey questions and toplines. Crosstabs are available to Premium Members only.

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.