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Rasmussen Consumer Index
Investor Confidence Reaches Highest Level Since June 9
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The Rasmussen Consumer Index, which measures the economic confidence of consumers on a daily basis, held relatively steady at 73.1 on Thursday. Today's index is up three points over the past week, but down three points from a month ago. Consumer confidence is up thirteen points from the first reading of the year.

Nationally, one in five adults (21%) say their personal finances are getting better. That's up a point from yesterday and up three points from a week ago. A plurality (48%) of adults say they are getting worse.

The Rasmussen Investor Index, which measures the economic confidence of investors on a daily basis, inched up a little less than a half a point today, rising to its highest level since June 9. That's up nine points from a week ago and three points from a month ago. Investor confidence is now up twenty-two points from the beginning of 2009.

Among investors, 26% say their finances are getting better while 42% say they are getting worse.

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The Rasmussen Consumer Index and Investor Indexes are derived from nightly telephone surveys of 500 adults and reported on a three-day rolling average basis. The baseline for the Index was established at 100.0 in October 2001. Readings above 100.0 indicate that confidence is higher than in the baseline month. Detailed supplemental information is available for Premium Members. Historical data for the Consumer and Investor indexes as well as attitudes about the economy and personal finances are also available to Premium Members.

The Rasmussen Consumer Index reached its highest level ever at 127.0 on January 6, 2004. The all-time low was reached on March 10, 2009 at 54.7.

The Rasmussen Investor Index reached its highest level ever at 150.9 on January 7, 2004. The lowest level ever measured was 52.5 on March 9, 2009.

The baseline for the Rasmussen Consumer Index was established at 100.0 in October 2001. At 73.1 overall levels of economic confidence are significantly lower today than they were in the aftermath of the 9-11 terrorist attacks.

Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information.

The Rasmussen Reports Election Edge™ Premium Service offers the most comprehensive public opinion coverage available anywhere.

Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.

Rasmussen Consumer Index: Daily Readings

2-Jul

TH

73.1

1-Jul

WE

73.4

Rasmussen Consumer Index:
Full month recent history

Apr-09

70.8

Mar-09

64.2

Feb-09

57.6

Jan-09

60.8

Dec-08

59.6

Nov-08

64.5

Oct-08

69.0

Sep-08

78.3

Aug-08

79.7

Jul-08

72.8

Jun-08

71.9

May-08

73.5

Apr-08

74.8

Mar-08

76.9

Feb-08

86.1

Jan-08

89.5

Consumer Index Highs and Lows

 

High

Low

2009

77.2

54.7

2008

99.5

56.7

2007

121.9

91.5

2006

124.0

99.3

2005

121.2

95.4

2004

127.0

104.6

2003

123.2

83.2

2002

124.3

95.5

Investor Index Highs and Lows

 

High

Low

2009

91.3

52.5

2008

113.2

58.5

2007

150.0

107.6

2006

148.2

120.9

2005

145.0

111.8

2004

150.9

123.6

2003

150.3

91.1

2002

143.9

105.2

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