Toplines - Kindle - November 12-13, 2009

National Survey of 1,000 Adults
Conducted November 12-13, 2009, 2009

By Rasmussen Reports

1* When was the last time you read a book for pleasure -- Within the last month, Within the last 3 months, Within the last 6 months, Within the last year, More than one year ago?

58% Within the last month

12% Within the last 3 months

8% Within the last 6 months

7% Within the last year

13% More than one year ago

2% Not sure

2* Have you ever used a Kindle or similar electronic book-reading device?

7% Yes

87% No

6% Not sure

3* Would you rather read a book in a traditional printed format or on an electronic book-reading device?

81% In a traditional print format

8% On an electronic book-reading device

11% Not sure

4* Google is now scanning millions of books so they are accessible on the Internet. How likely are you to read a book online rather than in a traditional printed format?

10% Very likely

19% Somewhat likely

38% Not very likely

30% Not at all likely

3% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence