Toplines - Apple - January 29-30, 2010

National Survey of 1,000 Adults
Conducted January 29-30, 2010

By Rasmussen Reports

1* How closely have you followed recent news stories about the Apple computer company?

12% Very closely
27% Somewhat closely

37% Not very closely
23% Not at all
1% Not sure

2* Do have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Steve Jobs?

17% Very favorable
33% Somewhat favorable
16% Somewhat unfavorable
7% Very unfavorable
28% Not sure

3* Which company is more innovative with its product development: Apple or Microsoft?

43% Apple
29% Microsoft
28% Not sure

4* Which company does a better job in promoting its new products, Apple or Microsoft?

49% Apple
22% Microsoft
29% Not sure

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence