If it's in the News, it's in our Polls. Public opinion polling since 2003.


Platinum Service Members Get a New, Enhanced Look at Presidential Tracking

Thursday, August 09, 2012

Rasmussen Reports is now providing new in-depth presidential tracking data exclusively for our Platinum Service members.

While topline data of who’s winning and by how much is available to the public, Platinum Members can take a much deeper dive into the numbers with daily demographic updates and a host of additional information.

The Platinum data includes daily updates on how closely various demographic groups are following the election. This is a key indicator of potential turnout. Additionally, the data measures the level of commitment offered to both candidates. Who could still change their mind? And, the data shows daily results “with leaners.” How does the race look when those who are uncommitted to either candidate are pushed to say which way they are leaning.


Answers to all questions, including ranking of important issues, are broken down by gender, political ideology, political party, race, and age. Data for white Democrats is broken out separately. The demographic details are also provided for the president’s job approval and right track/wrong direction measurements. Additional information is provided in full week crosstabs.

In addition to this new Election 2012 data, Platinum Members receive access to crosstabs for all Rasmussen Reports polling data. And, as a Platinum Member, you can receive advance notice of upcoming polls. For complete details about Platinum Service, click here.
Platinum Service is available for $19.95/month or $199.95/year. To open a new Platinum Service account, click here. To upgrade your existing Rasmussen Reader account to Platinum, please call 732.776.9777x205.

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.