If it's in the News, it's in our Polls. Public opinion polling since 2003.

Questions - Political Advertisements - January 4-5, 2016

Most Say Negative TV Ads Backfire on Candidates Who Use Them
See Toplines
See Crosstabs
Platinum Page

 

National Survey of 1,000 American Adults

Conducted January 4-5, 2016
By Rasmussen Reports

 

1* How closely do you pay attention to political advertisements running on television?

 

2* Does most political advertising on TV promote the candidate who is paying for it or does it attack the opposing candidate?

 

3* Is it possible for a candidate to win an election without criticizing his opponent?

 

4* Do negative campaign advertisements make you more or less likely to vote for the candidate who produced the ad?

 

NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence