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POLITICS

Celebrity Endorsements Don’t Matter Much, Voters Say

Hollywood stars have gone all-out to help prevent the recall of California Gov. Gavin Newsom, and President Joe Biden is traveling to the West Coast before Tuesday’s vote, but do such endorsements make a difference? Not according to most voters.

A new Rasmussen Reports national telephone and online survey finds that only 30% of Likely U.S. Voters say it is important to their vote when celebrities or politicians from outside their state campaign on behalf of a local candidate. That includes 13% who say such outside endorsements are Very Important to their vote. Nearly two-thirds (66%) of voters say celebrities or outside politicians campaigning for a local candidate is not important to their vote, including 39% who say it’s Not At All Important. (To see survey question wording, click here.)

(Want a free daily e-mail update? If it’s in the news, it’s in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The survey of 1,000 U.S. Likely Voters was conducted on September 7-8, 2021 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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