If it's in the News, it's in our Polls. Public opinion polling since 2003.


Ford Holds Slight Edge Among Likely Car Buyers

Americans are no more inclined to buy a new or used car now than they were a year ago, but among those who are in the auto market Ford comes out just ahead of its American competitors.

A new Rasmussen Reports national survey finds that just 25% of Adults say they are at least somewhat likely to buy or lease a car in the next year, showing no change from this time last year. Seventy-four percent (74%) are unlikely to purchase a vehicle in the next 12 months. These findings include 13% who are Very Likely to buy or lease a car and 36% who are Not At All Likely to do so. (To see survey question wording, click here.)

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The survey of 1,000 Adults was conducted on January 20-21, 2011 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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