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Healthy Eating/Nutrition Labels - Sneak Preview

Is America Watching What It’s Eating?

Only 12% Rarely or Never Check Food Nutrition Labels

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Survey of 1,000 American Adults
Conducted February 27-28, 2014 by Rasmussen Reports
  Total Gender Age <40> Race Party Married Children at Home Income Employment Investor How closely have you followed recent news reports about changes in food nutrition labels? Do you consider yourself a healthy eater? How often do you check nutritional information labeled on the food you eat – always, most of the time, sometimes, rarely or never? How confident are you in the accuracy of nutritional information labeled on the food you eat? How likely is it that the planned changes in food nutrition labels will cause people to make healthier food choices? On any given day, are you more likely to eat too much or not enough? Or do you think the level of food you eat is about right? What’s your biggest meal of the day? How often do you snack during the day? Are you overweight?
Adults Men Women 18-39 40-64 65+ < Men Men 40+ < Wom Wom 40+ White Black Other Republican Democrat Other Married Non Married Yes No Under $30K $30K-$50K $50K-$100K $100K-$200K $200K+ Not sure Gov't Entrepreneur Prvt. Co. Retired Other Yes No Very closely Somewhat closely Not very closely Not at all Not sure Yes No Not sure Always Most of the time Sometimes Rarely or never Not sure Very confident Somewhat confident Not very confident Not at all confident Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Too much Not enough The level of food you eat is about right Not sure Breakfast Lunch Dinner Not sure Several time a day Two or three times a day Once a day Rarely or never Not sure Yes No Not sure
Do you consider yourself a healthy eater? Yes 67% 66% 69% 64% 70% 67% 52% 69% 69% 69% 69% 58% 67% 74% 59% 71% 73% 59% 68% 67% 58% 65% 77% 70% 87% 65% 69% 68% 70% 65% 62% 80% 59% 78% 72% 56% 49% 75% 100% 0% 0% 88% 78% 46% 45% 100% 76% 71% 61% 57% 57% 77% 67% 69% 59% 56% 48% 57% 77% 48% 67% 69% 66% 87% 59% 67% 67% 73% 76% 51% 77% 73%
No 23% 22% 24% 28% 22% 17% 32% 20% 28% 24% 24% 22% 22% 19% 30% 20% 19% 29% 25% 22% 31% 22% 16% 23% 11% 24% 22% 24% 23% 20% 28% 13% 30% 19% 22% 27% 37% 9% 0% 100% 0% 9% 15% 35% 44% 0% 20% 23% 24% 38% 18% 15% 27% 20% 28% 22% 41% 32% 15% 21% 22% 20% 25% 10% 35% 23% 21% 22% 21% 39% 15% 11%
Not sure 10% 12% 7% 8% 8% 16% 16% 12% 3% 8% 7% 20% 12% 7% 12% 10% 8% 12% 6% 11% 10% 13% 7% 7% 2% 11% 8% 8% 7% 15% 10% 7% 11% 3% 7% 17% 14% 17% 0% 0% 100% 3% 6% 19% 11% 0% 5% 6% 16% 5% 25% 9% 5% 11% 12% 22% 11% 10% 8% 31% 10% 11% 9% 3% 6% 10% 12% 4% 3% 10% 8% 16%
Survey Demographics
  Total
Adults
Gender Men 49%
Women 51%
  Total
Adults
Age 18-39 39%
40-64 44%
65+ 17%
  Total
Adults
Race White 65%
Black 10%
Other 25%
  Total
Adults
Party Republican 26%
Democrat 35%
Other 38%