Half (49%) of Americans are following news about the 2014 Winter Olympics, including 17% who are following Very Closely. Men usually follow sports more closely than women, but 52% of women are following the Winter Olympics, compared to 45% of men. Women are slightly more likely to watch at least some of the Winter Olympics.
Women have a clear favorite among the Winter Olympics sports, too: 49% say they are most likely to follow figure skating. Men, on the other hand, divide their interest almost equally between hockey (19%), skiing (16%) and figure skating (16%).
Americans under 40 are less interested in figure skating than their elders are and are more likely to follow hockey and snowboarding than those 40 and over do.
Americans under 40 also are more optimistic that the United States will be taking home the most gold medals this year, even though these younger adults place less importance than older adults do on winning the most medals.
But 68% of all adults say it makes them feel proud to be an American when U.S. athletes excel at the Olympics. Sizable majorities across all demographic categories agree.
Friday, February 07, 2014
What America Thinks: 2014 Winter Olympics
The 2014 Winter Olympics have begun in Sochi, Russia. What do Americans think of the international competition, and how closely are they paying attention to it?