In September, 14% predicted the Broncos would win the Super Bowl and just 7% chose the Seahawks. Now, 56% predict the Broncos, while 27% predict the Seahawks. Americans have been right three of the last five years when predicting the Super Bowl.
Bruno Mars and the Red Hot Chili Peppers will headline this year’s halftime show. Forty percent (40%) believe they were a good choice. Americans like them less than Beyonce (2013) and Black Eyed Peas (2011) but more than Madonna (2012) and The Who (2010).
Sixty-nine (69%) percent will stay home to watch the game, the lowest finding since 2008. Twenty-five percent (25%) will travel to a friend or relative’s house, while less than 5% will go to a sports bar or other locations.
Of those making bets on the game, 36% will make a serious bet with money, down from 42% in 2012 and 2013.
Forty-nine percent (49%) plan to watch the game intensely, while 43% plan to socialize for the majority of the game. The majority of men plan to watch the game while half of women plan to socialize.
Thirty-four percent (34%) find Super Bowl commercials more interesting than the game itself, while 55% find the game more interesting. Americans under the age of 40 are more likely to find the commercials more interesting.
Friday, January 31, 2014
Sixty-two percent (62%) of American Adults plan on watching Super Bowl XLVIII this Sunday featuring the Denver Broncos and Seattle Seahawks. Here’s a deeper look at what America thinks about the winners, the halftime show, where they’ll be watching the game and if they’ll be making any bets this Sunday.